{"id":1447,"date":"2023-03-13T03:55:17","date_gmt":"2023-03-13T03:55:17","guid":{"rendered":"https:\/\/effedore.com\/?page_id=1447"},"modified":"2023-03-15T01:37:05","modified_gmt":"2023-03-15T01:37:05","slug":"blog-per-hotel","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=1447","title":{"rendered":"blog per hotel"},"content":{"rendered":"<figure id=\"attachment_1449\" aria-describedby=\"caption-attachment-1449\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/blog-per-hotel.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1449 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/blog-per-hotel-300x202.png\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/blog-per-hotel-300x202.png 300w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/blog-per-hotel.png 657w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-1449\" class=\"wp-caption-text\">clicca per ingrandire \u2013 click to enlarge<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/welevel.academy\/course\/blog-per-hotel\"><img decoding=\"async\" class=\"size-thumbnail wp-image-1649 aligncenter\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/7novpyrl-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<hr \/>\n<p><strong><span style=\"color: #008000; font-size: 18pt;\">ITA<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenuto del corso<\/span><\/strong><\/p>\n<ul>\n<li>Il blog per hotel e il suo ruolo nella content strategy<\/li>\n<li>Content marketing e customer journey<\/li>\n<li>Perch\u00e9 aprire un blog per hotel?<\/li>\n<li>Parlare alle buyer personas giuste<\/li>\n<li>Categorie e argomenti: come individuarli<\/li>\n<li>Come creare il piano editoriale per il blog<\/li>\n<li>Scrivere online: analogie e differenze con la scrittura tradizionale<\/li>\n<li>Raccontare e raccontarsi in modo coerente e coinvolgente<\/li>\n<li>Tipi di post piu adatti al blog dell\u2019hotel<\/li>\n<li>Come scrivere un post<\/li>\n<li>SEO e ottimizzazione del blog post<\/li>\n<li>Come fare una ricerca keyword<\/li>\n<li>Distribuzione: dove condividere i contenuti del blog?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><strong><span style=\"color: #ff6600; font-size: 18pt;\">DEU<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Kursinhalt<\/span><\/strong><\/p>\n<ul>\n<li>Der Hotelblog und seine Rolle in der Content-Strategie<\/li>\n<li>Content-Marketing und Customer Journeys<\/li>\n<li>Warum einen Hotelblog starten?<\/li>\n<li>Sprechen Sie mit den richtigen K\u00e4uferpers\u00f6nlichkeiten<\/li>\n<li>Kategorien und Themen: wie man sie findet<\/li>\n<li>Wie man den Redaktionsplan f\u00fcr den Blog erstellt<\/li>\n<li>Online schreiben: \u00c4hnlichkeiten und Unterschiede zum traditionellen Schreiben<\/li>\n<li>Erz\u00e4hlen und sich selbst auf koh\u00e4rente und einnehmende Weise erz\u00e4hlen<\/li>\n<li>Arten von Beitr\u00e4gen, die am besten f\u00fcr den Hotelblog geeignet sind<\/li>\n<li>Wie man einen Beitrag schreibt<\/li>\n<li>SEO- und Blog-Post-Optimierung<\/li>\n<li>Wie man eine Keyword-Recherche durchf\u00fchrt<\/li>\n<li>Verbreitung: Wo k\u00f6nnen Blog-Inhalte geteilt werden?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><strong><span style=\"color: #ff0000; font-size: 18pt;\">ENG<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Course content<\/span><\/strong><\/p>\n<ul>\n<li>The hotel blog and its role in the content strategy<\/li>\n<li>Content marketing and customer journeys<\/li>\n<li>Why start a hotel blog?<\/li>\n<li>Talk to the right buyer personas<\/li>\n<li>Categories and topics: how to locate them<\/li>\n<li>How to create the editorial plan for the blog<\/li>\n<li>Writing online: similarities and differences with traditional writing<\/li>\n<li>Telling and telling oneself in a coherent and engaging way<\/li>\n<li>Types of posts best suited to the hotel blog<\/li>\n<li>How to write a post<\/li>\n<li>SEO and blog post optimization<\/li>\n<li>How to do a keyword research<\/li>\n<li>Distribution: Where to share blog content?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><strong><span style=\"color: #0000ff; font-size: 18pt;\">FRA<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Le contenu des cours<\/span><\/strong><\/p>\n<ul>\n<li>Le blog de l\u2019h\u00f4tel et son r\u00f4le dans la strat\u00e9gie de contenu<\/li>\n<li>Marketing de contenu et parcours clients<\/li>\n<li>Pourquoi cr\u00e9er un blog d\u2019h\u00f4tel\u00a0?<\/li>\n<li>Parlez aux bons acheteurs<\/li>\n<li>Cat\u00e9gories et sujets\u00a0: comment les localiser<\/li>\n<li>Comment cr\u00e9er le plan \u00e9ditorial du blog<\/li>\n<li>\u00c9crire en ligne\u00a0: similitudes et diff\u00e9rences avec l\u2019\u00e9criture traditionnelle<\/li>\n<li>Se raconter et se raconter de mani\u00e8re coh\u00e9rente et engageante<\/li>\n<li>Types de messages les mieux adapt\u00e9s au blog de l\u2019h\u00f4tel<\/li>\n<li>Comment r\u00e9diger un message<\/li>\n<li>Optimisation du r\u00e9f\u00e9rencement et des articles de blog<\/li>\n<li>Comment faire une recherche de mots-cl\u00e9s<\/li>\n<li>Distribution\u00a0: o\u00f9 partager le contenu du blog\u00a0?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 ITA \u00a0 Contenuto del corso Il blog per hotel e il suo ruolo nella content strategy Content marketing e customer journey Perch\u00e9 aprire un blog per hotel? Parlare alle buyer personas giuste Categorie e argomenti: come individuarli Come creare il piano editoriale per il blog Scrivere online: analogie e differenze con la scrittura tradizionale<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=1447\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1447","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1447"}],"version-history":[{"count":3,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1447\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1447\/revisions\/1688"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}