{"id":1621,"date":"2023-03-14T22:44:56","date_gmt":"2023-03-14T22:44:56","guid":{"rendered":"https:\/\/effedore.com\/?page_id=1621"},"modified":"2023-03-14T22:55:36","modified_gmt":"2023-03-14T22:55:36","slug":"crm-e-marketing-automation-come-migliorare-la-guest-experience","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=1621","title":{"rendered":"CRM e Marketing Automation: come migliorare la Guest Experience"},"content":{"rendered":"<figure id=\"attachment_1623\" aria-describedby=\"caption-attachment-1623\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/crm-e-marketing-automation.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1623 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/crm-e-marketing-automation-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/crm-e-marketing-automation-300x200.png 300w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/crm-e-marketing-automation.png 666w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-1623\" class=\"wp-caption-text\">clicca per ingrandire \u2013 click to enlarge<\/figcaption><\/figure>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">ITA<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenuto del corso<\/span><\/strong><\/p>\n<ul>\n<li>La situazione attuale IOT (Internet of Things)<\/li>\n<li>La panoramica oggi: i numeri e la strada da percorrere<\/li>\n<li>Consigli utili per chi si approccia a questo mondo<\/li>\n<li>Marketing Automation: che cos\u2019\u00e8 e come applicarla<\/li>\n<li>Marketing Automation: perch\u00e9 utilizzarla<\/li>\n<li>Guest Journey: il comportamento del cliente<\/li>\n<li>Guest Journey: parole chiave<\/li>\n<li>Strumenti per hotel, ristoranti e SPA: il Booking Engine (prima parte)<\/li>\n<li>Strumenti per hotel, ristoranti e SPA: il Booking Engine (seconda parte)<\/li>\n<li>Strumenti per hotel, ristoranti e SPA: il Channel Manager<\/li>\n<li>Strumenti per hotel, ristoranti e SPA: e-commerce<\/li>\n<li>Strumenti per hotel, ristoranti e SPA: Hotspot Reputation System<\/li>\n<li>CRM o GRM: che cos\u2019\u00e8<\/li>\n<li>Lo strumento del GRM, Guest Reservation Manager<\/li>\n<li>Esempi di CRM (prima parte)<\/li>\n<li>Esempi di CRM (seconda parte)<\/li>\n<li>Vantaggi del CRM<\/li>\n<li>La personalizzazione e il suo impatto sulla Guest Experience<\/li>\n<li>I vantaggi dell\u2019offrire un\u2019esperienza multi-canale integrata<\/li>\n<li>Esperienza dell\u2019ospite e Brand Loyalty<\/li>\n<li>Conclusioni e utili riflessioni<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #ff6600;\">DEU<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Kursinhalt<\/span><\/strong><\/p>\n<ul>\n<li>Die aktuelle IOT-Situation (Internet of Things).<\/li>\n<li>Der \u00dcberblick heute: die Zahlen und der Weg nach vorn<\/li>\n<li>N\u00fctzliche Ratschl\u00e4ge f\u00fcr diejenigen, die sich dieser Welt n\u00e4hern<\/li>\n<li>Marketing-Automatisierung: was es ist und wie man es anwendet<\/li>\n<li>Marketing-Automatisierung: Warum sie verwenden?<\/li>\n<li>Guest Journey: Kundenverhalten<\/li>\n<li>Gastreise: Stichworte<\/li>\n<li>Tools f\u00fcr Hotels, Restaurants und SPAs: die Booking Engine (erster Teil)<\/li>\n<li>Tools f\u00fcr Hotels, Restaurants und SPAs: die Buchungsmaschine (zweiter Teil)<\/li>\n<li>Tools f\u00fcr Hotels, Restaurants und SPAs: der Channel Manager<\/li>\n<li>Tools f\u00fcr Hotels, Restaurants und SPAs: E-Commerce<\/li>\n<li>Tools f\u00fcr Hotels, Restaurants und SPAs: Hotspot Reputation System<\/li>\n<li>CRM oder GRM: was es ist<\/li>\n<li>Das GRM-Tool Guest Reservation Manager<\/li>\n<li>CRM-Beispiele (erster Teil)<\/li>\n<li>CRM-Beispiele (zweiter Teil)<\/li>\n<li>Vorteile von CRM<\/li>\n<li>Personalisierung und ihre Auswirkungen auf das G\u00e4steerlebnis<\/li>\n<li>Die Vorteile eines integrierten Multi-Channel-Erlebnisses<\/li>\n<li>G\u00e4steerlebnis und Markentreue<\/li>\n<li>Schlussfolgerungen und n\u00fctzliche \u00dcberlegungen<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #ff0000;\">ENG<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Course content<\/span><\/strong><\/p>\n<ul>\n<li>The current IOT (Internet of Things) situation<\/li>\n<li>The overview today: the numbers and the way forward<\/li>\n<li>Useful advice for those approaching this world<\/li>\n<li>Marketing Automation: what it is and how to apply it<\/li>\n<li>Marketing Automation: why use it<\/li>\n<li>Guest Journey: customer behavior<\/li>\n<li>Guest Journey: keywords<\/li>\n<li>Tools for hotels, restaurants and SPAs: the Booking Engine (first part)<\/li>\n<li>Tools for hotels, restaurants and SPAs: the Booking Engine (second part)<\/li>\n<li>Tools for hotels, restaurants and SPAs: the Channel Manager<\/li>\n<li>Tools for hotels, restaurants and SPAs: e-commerce<\/li>\n<li>Tools for hotels, restaurants and SPAs: Hotspot Reputation System<\/li>\n<li>CRM or GRM: what it is<\/li>\n<li>The GRM tool, Guest Reservation Manager<\/li>\n<li>Examples of CRM (first part)<\/li>\n<li>Examples of CRM (second part)<\/li>\n<li>Benefits of CRM<\/li>\n<li>Personalization and its impact on the Guest Experience<\/li>\n<li>The benefits of offering an integrated multi-channel experience<\/li>\n<li>Guest Experience and Brand Loyalty<\/li>\n<li>Conclusions and useful reflections<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><strong><span style=\"font-size: 18pt; color: #0000ff;\">FRA<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Le contenu des cours<\/span><\/strong><\/p>\n<ul>\n<li>La situation actuelle de l\u2019IOT (Internet des objets)<\/li>\n<li>L\u2019aper\u00e7u aujourd\u2019hui\u00a0: les chiffres et la voie \u00e0 suivre<\/li>\n<li>Des conseils utiles pour ceux qui approchent de ce monde<\/li>\n<li>Marketing Automation\u00a0: qu\u2019est-ce que c\u2019est et comment l\u2019appliquer\u00a0?<\/li>\n<li>Marketing Automation\u00a0: pourquoi l\u2019utiliser\u00a0?<\/li>\n<li>Parcours client\u00a0: comportement du client<\/li>\n<li>Parcours client\u00a0: mots cl\u00e9s<\/li>\n<li>Outils pour h\u00f4tels, restaurants et SPA : le moteur de r\u00e9servation (premi\u00e8re partie)<\/li>\n<li>Outils pour les h\u00f4tels, restaurants et SPA : le moteur de r\u00e9servation (deuxi\u00e8me partie)<\/li>\n<li>Outils pour h\u00f4tels, restaurants et SPA : le Channel Manager<\/li>\n<li>Outils pour h\u00f4tels, restaurants et SPA : e-commerce<\/li>\n<li>Outils pour h\u00f4tels, restaurants et SPA : Hotspot Reputation System<\/li>\n<li>CRM ou GRM\u00a0: qu\u2019est-ce que c\u2019est\u00a0?<\/li>\n<li>L\u2019outil GRM, Guest Reservation Manager<\/li>\n<li>Exemples de CRM (premi\u00e8re partie)<\/li>\n<li>Exemples de CRM (deuxi\u00e8me partie)<\/li>\n<li>Avantages du CRM<\/li>\n<li>La personnalisation et son impact sur l\u2019exp\u00e9rience client<\/li>\n<li>Les avantages d\u2019offrir une exp\u00e9rience multicanal int\u00e9gr\u00e9e<\/li>\n<li>Exp\u00e9rience client et fid\u00e9lit\u00e9 \u00e0 la marque<\/li>\n<li>Conclusions et r\u00e9flexions utiles<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ITA \u00a0 Contenuto del corso La situazione attuale IOT (Internet of Things) La panoramica oggi: i numeri e la strada da percorrere Consigli utili per chi si approccia a questo mondo Marketing Automation: che cos\u2019\u00e8 e come applicarla Marketing Automation: perch\u00e9 utilizzarla Guest Journey: il comportamento del cliente Guest Journey: parole chiave Strumenti per hotel,<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=1621\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1621","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1621"}],"version-history":[{"count":4,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1621\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1621\/revisions\/1625"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}