{"id":1640,"date":"2023-03-14T23:27:59","date_gmt":"2023-03-14T23:27:59","guid":{"rendered":"https:\/\/effedore.com\/?page_id=1640"},"modified":"2023-03-14T23:51:07","modified_gmt":"2023-03-14T23:51:07","slug":"labc-del-marketing","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=1640","title":{"rendered":"L&#8217;ABC del marketing"},"content":{"rendered":"<figure id=\"attachment_1642\" aria-describedby=\"caption-attachment-1642\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1642 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/abc-del-marketing-300x189.png\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/abc-del-marketing-300x189.png 300w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/abc-del-marketing.png 671w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1642\" class=\"wp-caption-text\">clicca per ingrandire \u2013 click to enlarge<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/welevel.academy\/course\/labc-del-marketing-una-guida-per-tutti\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-1649\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/7novpyrl-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">ITA<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenuti del corso<\/span><\/strong><\/p>\n<ul>\n<li>Il marketing in poche parole<\/li>\n<li>Gli obiettivi del marketing<\/li>\n<li>I tre livelli del marketing strategico<\/li>\n<li>Il punto di partenza: chi sono i tuoi clienti?<\/li>\n<li>Analisi SWOT: uno strumento per la pianificazione strategica<\/li>\n<li>Analizzare i competitor: il concetto di concorrenza<\/li>\n<li>Cosa vuoi essere? Il posizionamento di marketing<\/li>\n<li>Cos\u2019\u00e8 il prodotto e perch\u00e9 \u00e8 cos\u00ec importante<\/li>\n<li>Il prezzo spiegato semplice<\/li>\n<li>Arrivare al cliente: i canali di distribuzione<\/li>\n<li>Comunicazione vs pubblicit\u00e0: di cosa parliamo<\/li>\n<li>Costruire il tuo brand<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #ff6600;\">DEU<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Kursinhalte<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Marketing auf den Punkt gebracht<\/li>\n<li>Marketingziele<\/li>\n<li>Die drei Ebenen des strategischen Marketings<\/li>\n<li>Ausgangspunkt: Wer sind Ihre Kunden?<\/li>\n<li>SWOT-Analyse: ein Werkzeug f\u00fcr die strategische Planung<\/li>\n<li>Konkurrenten analysieren: das Konzept des Wettbewerbs<\/li>\n<li>Was m\u00f6chtest du werden? Positionierung im Marketing<\/li>\n<li>Was ist das Produkt und warum ist es so wichtig?<\/li>\n<li>Der Preis einfach erkl\u00e4rt<\/li>\n<li>Der Weg zum Kunden: Vertriebswege<\/li>\n<li>Kommunikation vs. Werbung: Wor\u00fcber wir sprechen<\/li>\n<li>Aufbau Ihrer Marke<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><strong><span style=\"color: #ff0000; font-size: 18pt;\">ENG<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Course contents<\/span><\/strong><\/p>\n<ul>\n<li>Marketing in a nutshell<\/li>\n<li>Marketing objectives<\/li>\n<li>The three levels of strategic marketing<\/li>\n<li>The starting point: who are your customers?<\/li>\n<li>SWOT analysis: a tool for strategic planning<\/li>\n<li>Analyze competitors: the concept of competition<\/li>\n<li>What do you want to be? Marketing positioning<\/li>\n<li>What is the product and why is it so important<\/li>\n<li>The price explained simple<\/li>\n<li>Getting to the customer: distribution channels<\/li>\n<li>Communication vs advertising: what we\u2019re talking about<\/li>\n<li>Building your brand<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"font-size: 18pt;\"><strong><span style=\"color: #0000ff;\">FRA<\/span><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenu du cours<\/span><\/strong><\/p>\n<ul>\n<li>Marketing en bref<\/li>\n<li>Objectifs marketing<\/li>\n<li>Les trois niveaux du marketing strat\u00e9gique<\/li>\n<li>Le point de d\u00e9part : qui sont vos clients ?<\/li>\n<li>Analyse SWOT\u00a0: un outil de planification strat\u00e9gique<\/li>\n<li>Analyser les concurrents\u00a0: la notion de concurrence<\/li>\n<li>Que veux-tu \u00eatre? Positionnement marketing<\/li>\n<li>Qu\u2019est-ce que le produit et pourquoi est-il si important\u00a0?<\/li>\n<li>Le prix expliqu\u00e9 simple<\/li>\n<li>Aller jusqu\u2019au client\u00a0: canaux de distribution<\/li>\n<li>Communication vs publicit\u00e9\u00a0: de quoi parlons-nous\u00a0?<\/li>\n<li>Construire votre marque<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 ITA \u00a0 Contenuti del corso Il marketing in poche parole Gli obiettivi del marketing I tre livelli del marketing strategico Il punto di partenza: chi sono i tuoi clienti? Analisi SWOT: uno strumento per la pianificazione strategica Analizzare i competitor: il concetto di concorrenza Cosa vuoi essere? Il posizionamento di marketing Cos\u2019\u00e8 il<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=1640\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1640","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1640"}],"version-history":[{"count":5,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1640\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/1640\/revisions\/1650"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}