{"id":177,"date":"2021-06-16T12:29:24","date_gmt":"2021-06-16T12:29:24","guid":{"rendered":"https:\/\/effedore.com\/?page_id=177"},"modified":"2021-06-19T18:22:56","modified_gmt":"2021-06-19T18:22:56","slug":"spa-manager-beta","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=177","title":{"rendered":"spa manager beta"},"content":{"rendered":"<figure id=\"attachment_178\" aria-describedby=\"caption-attachment-178\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-rotated.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-178 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-300x211.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-1024x721.jpg 1024w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-768x541.jpg 768w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-1536x1081.jpg 1536w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-2048x1442.jpg 2048w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Direttori-Centro-Benessere-SPA-Beta-Formazione-150x106.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-178\" class=\"wp-caption-text\">click above to enlarge<\/figcaption><\/figure>\n<p><strong>SPA MANAGEMENT \u2013 ITA<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Programma del corso<\/strong><\/p>\n<p><strong style=\"font-style: inherit;\">Mercato e Tendenze:<\/strong><strong><br \/>\n<\/strong>\u2022\u00a0Il mercato del benessere<br \/>\n\u2022 Tendenze dei consumatori<br \/>\n\u2022 Analisi della domanda interna (es. clientela hotel)<br \/>\n\u2022 Le potenzialit\u00e0 del mercato locale<\/p>\n<p><strong style=\"font-style: inherit;\">Applicazione del Revenue Management per la SPA:<\/strong><br \/>\n\u2022\u00a0Il Business Plan<br \/>\n\u2022\u00a0Il Break Even Point e individuazione del CostPath<br \/>\n\u2022\u00a0Il Revenue Management per le SPA<br \/>\n\u2022 Il RevPath (ricavo medio orario) come indicatore di redditivit\u00e0<br \/>\n\u2022 Indicatori economici per una SPA (KPI \u2013 Key Performance Indicators)<br \/>\n\u2022 SUR: SPA Utilization Ratio (quoziente di utilizzazione della SPA)<br \/>\n\u2022 ATR: The Average Treatment Rate (la tariffa media per trattamento effettuato)<br \/>\n\u2022 SREVPOR: Spa Revenue per Occupied Hotel Room (ricavo del benessere per camera occupata)<br \/>\n\u2022 REVPATH: Revenue Per Available Treatment Hour (ricavo medio orario per trattamento disponibile)<br \/>\n\u2022\u00a0Cosa determina il RevPath<br \/>\n\u2022 Strategie tariffarie per l\u2019alta e la bassa stagione<\/p>\n<p>\u00a0<\/p>\n<p><strong style=\"font-style: inherit;\">La gestione manageriale di una SPA o Centro Benessere:<\/strong><\/p>\n<ul>\n<li>Il Management per le SPA<br \/>\n\u2022\u00a0La gestione del personale<br \/>\n\u2022 Il marketing, la web communication, il multi-channel web marketing<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>SPA-MANAGEMENT \u2013 DEU<\/strong><\/p>\n<p><strong>Kursprogramm<\/strong><\/p>\n<p><strong>Markt und Trends:<\/strong><\/p>\n<ul>\n<li>Der Wellnessmarkt<\/li>\n<li>Verbrauchertrends<\/li>\n<li>Analyse der internen Nachfrage (zB Hotelkunden)<\/li>\n<li>Das Potenzial des lokalen Marktes<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Revenue Management-Anwendung f\u00fcr die SPA:<\/strong><\/p>\n<ul>\n<li>Der Gesch\u00e4ftsplan<\/li>\n<li>Der Break Even Point und die Identifizierung des CostPath<\/li>\n<li>Revenue Management f\u00fcr SPAs<\/li>\n<li>RevPath (durchschnittlicher Stundenumsatz) als Indikator f\u00fcr die Rentabilit\u00e4t<\/li>\n<li>Wirtschaftsindikatoren f\u00fcr ein SPA (KPI \u2013 Key Performance Indicators)<\/li>\n<li>SUR: SPA Utilization Ratio (Quotient der Nutzung des SPA)<\/li>\n<li>ATR: Die durchschnittliche Behandlungsrate (die durchschnittliche Rate pro durchgef\u00fchrter Behandlung)<\/li>\n<li>SREVPOR: Spa-Einnahmen f\u00fcr belegte Hotelzimmer (Einnahmen aus Wellness pro belegtem Zimmer)<\/li>\n<li>REVPATH: Umsatz pro verf\u00fcgbarer Behandlungsstunde (durchschnittlicher Stundenumsatz pro verf\u00fcgbarer Behandlung)<\/li>\n<li>Was RevPath bestimmt<\/li>\n<li>Tarifstrategien f\u00fcr Hoch- und Nebensaison<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Die Gesch\u00e4ftsf\u00fchrung eines SPA oder Wellness Centers:<\/strong><\/p>\n<ul>\n<li>Verwaltung f\u00fcr SPAs<\/li>\n<li>Personalmanagement<\/li>\n<li>Marketing, Webkommunikation, Multichannel-Webmarketing<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>SPA MANAGEMENT \u2013 ENG<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Course program<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Market and Trends:<\/strong><\/p>\n<ul>\n<li>The wellness market<\/li>\n<li>Consumer trends<\/li>\n<li>Analysis of internal demand (eg hotel customers)<\/li>\n<li>The potential of the local market<\/li>\n<\/ul>\n<p><strong>Revenue Management Application for the SPA:<\/strong><\/p>\n<ul>\n<li>The Business Plan<\/li>\n<li>The Break Even Point and identification of the CostPath<\/li>\n<li>Revenue Management for SPAs<\/li>\n<li>RevPath (average hourly revenue) as an indicator of profitability<\/li>\n<li>Economic indicators for a SPA (KPI \u2013 Key Performance Indicators)<\/li>\n<li>SUR: SPA Utilization Ratio (quotient of utilization of the SPA)<\/li>\n<li>ATR: The Average Treatment Rate (the average rate per treatment performed)<\/li>\n<li>SREVPOR: Spa Revenue for Occupied Hotel Room (income from wellness per occupied room)<\/li>\n<li>REVPATH: Revenue Per Available Treatment Hour (average hourly revenue per available treatment)<\/li>\n<li>What RevPath determines<\/li>\n<li>Tariff strategies for high and low season<\/li>\n<\/ul>\n<p><strong>The managerial management of a SPA or Wellness Center:<\/strong><\/p>\n<ul>\n<li>Management for SPAs<\/li>\n<li>Personnel management<\/li>\n<li>Marketing, web communication, multi-channel web marketing<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>GESTION DU SPA \u2013 FRA<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Programme des cours<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>March\u00e9 et tendances\u00a0:<\/strong><\/p>\n<ul>\n<li>Le march\u00e9 du bien-\u00eatre<\/li>\n<li>Tendances de consommation<\/li>\n<li>Analyse de la demande interne (ex : clients h\u00f4teliers)<\/li>\n<li>Le potentiel du march\u00e9 local<\/li>\n<\/ul>\n<p><strong>Application de Revenue Management pour le SPA :<\/strong><\/p>\n<ul>\n<li>Le plan d\u2019affaires<\/li>\n<li>Le seuil de rentabilit\u00e9 et l\u2019identification du CostPath<\/li>\n<li>Gestion des revenus pour les SPA<\/li>\n<li>RevPath (revenu horaire moyen) comme indicateur de rentabilit\u00e9<\/li>\n<li>Indicateurs \u00e9conomiques pour un SPA (KPI \u2013 Key Performance Indicators)<\/li>\n<li>SUR : SPA Utilization Ratio (quotient d\u2019utilisation du SPA)<\/li>\n<li>ATR\u00a0:\u00a0le taux de traitement moyen (le taux moyen par traitement effectu\u00e9)<\/li>\n<li>SREVPOR\u00a0: revenus du spa pour les chambres d\u2019h\u00f4tel occup\u00e9es (revenus du bien-\u00eatre par chambre occup\u00e9e)<\/li>\n<li>REVPATH\u00a0: revenu par heure de traitement disponible (revenu horaire moyen par traitement disponible)<\/li>\n<li>Ce que RevPath d\u00e9termine<\/li>\n<li>Strat\u00e9gies tarifaires pour la haute et la basse saison<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>La gestion manag\u00e9riale d\u2019un SPA ou d\u2019un Centre de Bien-\u00eatre :<\/strong><\/p>\n<ul>\n<li>Gestion des SPA<\/li>\n<li>Gestion du personnel<\/li>\n<li>Marketing, communication web, webmarketing multicanal<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SPA MANAGEMENT \u2013 ITA \u00a0 Programma del corso Mercato e Tendenze: \u2022\u00a0Il mercato del benessere \u2022 Tendenze dei consumatori \u2022 Analisi della domanda interna (es. clientela hotel) \u2022 Le potenzialit\u00e0 del mercato locale Applicazione del Revenue Management per la SPA: \u2022\u00a0Il Business Plan \u2022\u00a0Il Break Even Point e individuazione del CostPath \u2022\u00a0Il Revenue Management per<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=177\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        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