{"id":289,"date":"2021-06-18T09:21:56","date_gmt":"2021-06-18T09:21:56","guid":{"rendered":"https:\/\/effedore.com\/?page_id=289"},"modified":"2021-06-19T18:24:33","modified_gmt":"2021-06-19T18:24:33","slug":"web-marketing-turistico-udem","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=289","title":{"rendered":"web marketing turistico udemy"},"content":{"rendered":"<div id=\"attachment_290\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-rotated.jpg\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-290\" class=\"wp-image-290 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-300x211.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-1024x721.jpg 1024w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-768x541.jpg 768w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-1536x1081.jpg 1536w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-2048x1442.jpg 2048w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/Hotel-Web-Marketing-Turistico-Udemy-150x106.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-290\" class=\"wp-caption-text\">click to enlarge<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>WEB MARKETING TURISTICO &#8211; ITA<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Ccontenuto del corso<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>I 3 pilastri del web marketing turistico \u2013 teorema F&amp;B<\/li>\n<li>Cosa \u00e8 veramente il marketing + trend del digital marketing<\/li>\n<li>Come creare il tuo Brand turistico \u2013 cosa fare<\/li>\n<li>Dimentica il prezo e scrivi il tourism project brief<\/li>\n<li>Come rendere unica la tua struttura ricettiva: la UTP<\/li>\n<li>Scrivi la Tua Unique Travel Preposition<\/li>\n<li>Esempi reali di UTP<\/li>\n<li>Il tuo pubblico, il nome e la descrizione della struttura<\/li>\n<li>Cosa cerca la gente: scoprire la tua frase chiara regina<\/li>\n<li>Gli elementi di successo di un sito web turistico<\/li>\n<li>Alternative \u2013 pro e contro \u2013 strumenti per creare il tuo sito<\/li>\n<li>Cosa \u00e8 e come scegliere il template per il tuo sito<\/li>\n<li>Cosa \u00e8 la e a cosa serve la Search Engine Optimization (SEO)<\/li>\n<li>Cosa sono le parole chiave, strumenti da usare<\/li>\n<li>I requisiti che deve possedere il tuo sito web (SEO-on site)<\/li>\n<li>Le regole da rispettare per ottimizzare i contenuti del tuo sito<\/li>\n<li>Come comunicare veramente sui social<\/li>\n<li>Ecco perch\u00e9 nessuno mi mette \u201cLIKE\u201d<\/li>\n<li>Facebook: perch\u00e9 usare una pagina e non un profilo personale<\/li>\n<li>Come creare una pagina facebook + copertina professionale<\/li>\n<li>Come creare una pagina facebook: informazioni e nome<\/li>\n<li>Gestione pagina faceook: il facebook edge rank<\/li>\n<li>Come aumentare la visibilit\u00e0 su facebook: metodo in 7 giorni<\/li>\n<li>Come creare una bandiera sociale con canva<\/li>\n<li>Come pubblicizzare un\u2019offerta con facebook ads<\/li>\n<li>Cosa \u00e8 il Google My business e perch\u00e9 usarlo<\/li>\n<li>Come usare google my business per fare local marketing<\/li>\n<li>Cosa \u00e8 e come usare instagram<\/li>\n<li>Vale ancora la pena fare e-mail marketing?<\/li>\n<li>Come fare e-mail marketing: consigli pratici esempi e strumenti<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>TOURISTISCHES WEB-MARKETING &#8211; DEU<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Kursinhalt<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Die 3 S\u00e4ulen des touristischen Webmarketings &#8211; F&amp;B-Theorem<\/li>\n<li>Was Marketing wirklich ist + digitaler Marketingtrend<\/li>\n<li>So erstellen Sie Ihre Tourismusmarke &#8211; was ist zu tun<\/li>\n<li>Vergessen Sie den Preis und schreiben Sie die touristische Projektbeschreibung tourism<\/li>\n<li>So machen Sie Ihre Unterkunft einzigartig: das UTP<\/li>\n<li>Schreiben Sie Ihre einzigartige Reisepr\u00e4position<\/li>\n<li>Echte Beispiele f\u00fcr UTP<\/li>\n<li>Ihre Zielgruppe, Name und Beschreibung der Einrichtung<\/li>\n<li>Was die Leute suchen: Finden Sie Ihre klare Phrase K\u00f6nigin<\/li>\n<li>Die erfolgreichen Elemente einer Tourismus-Website<\/li>\n<li>Alternativen \u2013 Vor- und Nachteile \u2013 Tools zum Erstellen Ihrer Website<\/li>\n<li>Was es ist und wie Sie die Vorlage f\u00fcr Ihre Site ausw\u00e4hlen<\/li>\n<li>Was ist Suchmaschinenoptimierung (SEO) und wof\u00fcr ist sie?<\/li>\n<li>Was sind Schl\u00fcsselw\u00f6rter und Werkzeuge?<\/li>\n<li>Die Anforderungen, die Ihre Website erf\u00fcllen muss (SEO-on-Site)<\/li>\n<li>Die einzuhaltenden Regeln zur Optimierung der Inhalte Ihrer Website<\/li>\n<li>Wie man wirklich in sozialen Medien kommuniziert<\/li>\n<li>Deshalb setzt mich niemand &#8220;LIKE&#8221;<\/li>\n<li>Facebook: Warum eine Seite und kein pers\u00f6nliches Profil verwenden<\/li>\n<li>So erstellen Sie eine Facebook-Seite + professionelles Cover<\/li>\n<li>So erstellen Sie eine Facebook-Seite: Informationen und Name<\/li>\n<li>Faceook-Seitenverwaltung: der Facebook-Edge-Rang<\/li>\n<li>So erh\u00f6hen Sie die Sichtbarkeit auf Facebook: Methode in 7 Tagen<\/li>\n<li>So erstellen Sie eine soziale Flagge mit Canvas<\/li>\n<li>So bewerben Sie ein Angebot mit Facebook-Anzeigen<\/li>\n<li>Was ist Google My Business und warum sollte man es verwenden?<\/li>\n<li>So verwenden Sie Google My Business f\u00fcr lokales Marketing<\/li>\n<li>Was ist und wie man Instagram verwendet?<\/li>\n<li>Lohnt sich E-Mail-Marketing noch?<\/li>\n<li>E-Mail-Marketing: praktische Tipps, Beispiele und Tools<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>TOURIST WEB MARKETING &#8211; ENG<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Course content<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The 3 pillars of tourism web marketing &#8211; F&amp;B theorem<\/li>\n<li>What marketing really is + digital marketing trend<\/li>\n<li>How to create your tourism brand &#8211; what to do<\/li>\n<li>Forget the price and write the tourism project brief<\/li>\n<li>How to make your accommodation unique: the UTP<\/li>\n<li>Write your Unique Travel Preposition<\/li>\n<li>Real examples of UTP<\/li>\n<li>Your audience, the name and description of the facility<\/li>\n<li>What people are looking for: find out your clear phrase queen<\/li>\n<li>The successful elements of a tourism website<\/li>\n<li>Alternatives &#8211; pros and cons &#8211; tools to create your site<\/li>\n<li>What it is and how to choose the template for your site<\/li>\n<li>What is Search Engine Optimization (SEO) and what is it for<\/li>\n<li>What are keywords, tools to use<\/li>\n<li>The requirements that your website must meet (SEO-on site)<\/li>\n<li>The rules to be respected to optimize the contents of your site<\/li>\n<li>How to truly communicate on social media<\/li>\n<li>That&#8217;s why nobody puts me &#8220;LIKE&#8221;<\/li>\n<li>Facebook: why use a page and not a personal profile<\/li>\n<li>How to create a facebook page + professional cover<\/li>\n<li>How to create a facebook page: information and name<\/li>\n<li>Faceook page management: the facebook edge rank<\/li>\n<li>How to increase visibility on facebook: method in 7 days<\/li>\n<li>How to create a social flag with canva<\/li>\n<li>How to advertise an offer with facebook ads<\/li>\n<li>What is Google My business and why to use it<\/li>\n<li>How to use google my business for local marketing<\/li>\n<li>What is and how to use instagram<\/li>\n<li>Is email marketing still worth it?<\/li>\n<li>How to do e-mail marketing: practical tips, examples and tools<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>WEB MARKETING TOURISTIQUE &#8211; FRA<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Le contenu des cours<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les 3 piliers du webmarketing touristique &#8211; Th\u00e9or\u00e8me F&amp;B<\/li>\n<li>Ce qu&#8217;est vraiment le marketing\u00a0+\u00a0la tendance du marketing num\u00e9rique<\/li>\n<li>Comment cr\u00e9er votre marque touristique &#8211; que faire<\/li>\n<li>Oubliez le prix et r\u00e9digez le brief du projet touristique<\/li>\n<li>Comment rendre votre logement unique : l&#8217;UTP<\/li>\n<li>\u00c9crivez votre pr\u00e9position de voyage unique<\/li>\n<li>Exemples r\u00e9els d&#8217;UTP<\/li>\n<li>Votre public, nom et description de l&#8217;installation<\/li>\n<li>Ce que les gens recherchent\u00a0: trouvez votre expression claire reine<\/li>\n<li>Les \u00e9l\u00e9ments r\u00e9ussis d&#8217;un site Web touristique<\/li>\n<li>Alternatives &#8211; avantages et inconv\u00e9nients &#8211; outils pour cr\u00e9er votre site<\/li>\n<li>Qu&#8217;est-ce que c&#8217;est et comment choisir le mod\u00e8le pour votre site<\/li>\n<li>Qu&#8217;est-ce que l&#8217;optimisation pour les moteurs de recherche (SEO) et \u00e0 quoi sert-elle<\/li>\n<li>Quels sont les mots cl\u00e9s, les outils \u00e0 utiliser<\/li>\n<li>Les exigences auxquelles votre site Web doit r\u00e9pondre (SEO-on site)<\/li>\n<li>Les r\u00e8gles \u00e0 respecter pour optimiser le contenu de votre site<\/li>\n<li>Comment vraiment communiquer sur les r\u00e9seaux sociaux<\/li>\n<li>C&#8217;est pourquoi personne ne me met &#8220;LIKE&#8221;<\/li>\n<li>Facebook : pourquoi utiliser une page et non un profil personnel<\/li>\n<li>Comment cr\u00e9er une page facebook + couverture professionnelle<\/li>\n<li>Comment cr\u00e9er une page facebook : informations et nom<\/li>\n<li>Gestion de la page Faceook\u00a0: le classement facebook edge<\/li>\n<li>Comment augmenter la visibilit\u00e9 sur facebook : m\u00e9thode en 7 jours<\/li>\n<li>Comment cr\u00e9er un drapeau social avec canva<\/li>\n<li>Comment annoncer une offre avec des publicit\u00e9s Facebook<\/li>\n<li>Qu&#8217;est-ce que Google My Business et pourquoi l&#8217;utiliser<\/li>\n<li>Comment utiliser Google My Business pour le marketing local<\/li>\n<li>Qu&#8217;est-ce que c&#8217;est et comment utiliser Instagram<\/li>\n<li>Le marketing par e-mail en vaut-il toujours la peine ?<\/li>\n<li>Comment faire du marketing par e-mail\u00a0: conseils pratiques, exemples et outils<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; WEB MARKETING TURISTICO &#8211; ITA &nbsp; Ccontenuto del corso &nbsp; I 3 pilastri del web marketing turistico \u2013 teorema F&amp;B Cosa \u00e8 veramente il marketing + trend del digital marketing Come creare il tuo Brand turistico \u2013 cosa fare Dimentica il prezo e scrivi il tourism project brief Come rendere unica la tua struttura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-289","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=289"}],"version-history":[{"count":2,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/289\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/289\/revisions\/293"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}