{"id":746,"date":"2021-06-29T11:20:43","date_gmt":"2021-06-29T11:20:43","guid":{"rendered":"https:\/\/effedore.com\/?page_id=746"},"modified":"2021-06-29T11:22:21","modified_gmt":"2021-06-29T11:22:21","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=746","title":{"rendered":"google ads"},"content":{"rendered":"<figure id=\"attachment_747\" aria-describedby=\"caption-attachment-747\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/diploma-online-marketing-google-ADS.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-747 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/online-marketing-google-ADS-little-300x213.jpg\" alt=\"\" width=\"300\" height=\"213\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/online-marketing-google-ADS-little-300x213.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/06\/online-marketing-google-ADS-little.jpg 645w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-747\" class=\"wp-caption-text\">click above to enlarge<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Online Marketing con Google ADS \u2013 Ita<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Programma composto da 55 ore \u2013 voto 100\/100<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Introduzione alla piattaforma: Come funziona Google Ads,<\/li>\n<li>Dove vengono posizionati gli annunci,<\/li>\n<li>Creare un account,<\/li>\n<li>Configurare un account;<\/li>\n<li>Le campagne e le strategie d\u2019offerta: Personalizzare le campagne,<\/li>\n<li>Budget,<\/li>\n<li>Strategie di offerta,<\/li>\n<li>Target CPA,<\/li>\n<li>ROAS,<\/li>\n<li>Massimizza clic,<\/li>\n<li>Conversioni,<\/li>\n<li>Monitoraggio conversioni,<\/li>\n<li>CPC Manuale,<\/li>\n<li>Personalizzazioni specifiche per campagna display,<\/li>\n<li>Campagna shopping,<\/li>\n<li>Campagne video e app,<\/li>\n<li>Altre impostazioni;<\/li>\n<li>Estensioni: Sitelink, Callout, Chiamata, Snippet strutturato, App, Modulo lead, Promozione, Prezzo, Localit\u00e0;<\/li>\n<li>Creare gli annunci: Gruppi di annunci,<\/li>\n<li>Crea annuncio, chiave, Tipologie di parole chiave,<\/li>\n<li>Contenuti vietati,<\/li>\n<li>Strumenti di Google;<\/li>\n<li>Ulteriori funzionalit\u00e0: Asta di Google,<\/li>\n<li>Modificare campagna,<\/li>\n<li>Remarketing,<\/li>\n<li>Analisi dei risultati,<\/li>\n<li>Google Analytics.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Online-Marketing mit Google ADS \u2013 Deu<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Programm bestehend aus 55 Stunden \u2013 Note 100\/100<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Einf\u00fchrung in die Plattform: So funktioniert Google Ads,<\/li>\n<li>Wo die Anzeigen platziert werden,<\/li>\n<li>Ein Konto erstellen,<\/li>\n<li>Ein Konto einrichten;<\/li>\n<li>Kampagnen und Gebotsstrategien: Kampagnen anpassen,<\/li>\n<li>Budget,<\/li>\n<li>Gebotsstrategien,<\/li>\n<li>Ziel-CPA,<\/li>\n<li>ROAS,<\/li>\n<li>Klicks maximieren,<\/li>\n<li>Konvertierungen,<\/li>\n<li>Conversion-Tracking,<\/li>\n<li>Manueller CPC,<\/li>\n<li>Spezifische Anpassungen f\u00fcr Displaykampagnen,<\/li>\n<li>Shopping-Kampagne,<\/li>\n<li>Videokampagnen und Apps,<\/li>\n<li>Andere Einstellungen;<\/li>\n<li>Erweiterungen: Sitelink, Callout, Call, Structured Snippet, App, Lead-Formular, Promotion, Preis, Standort;<\/li>\n<li>Anzeigen erstellen: Anzeigengruppen,<\/li>\n<li>Anzeige, Schl\u00fcssel, Keyword-Typen erstellen,<\/li>\n<li>Verbotene Inhalte,<\/li>\n<li>Google-Tools;<\/li>\n<li>Zus\u00e4tzliche Funktionen: Google-Auktion,<\/li>\n<li>Kampagne \u00e4ndern,<\/li>\n<li>Remarketing,<\/li>\n<li>Analyse der Ergebnisse,<\/li>\n<li>Google Analytics.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Online Marketing with Google ADS \u2013 Eng<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Program consisting of 55 hours \u2013 grade 100\/100<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Introduction to the platform: How Google Ads works,<\/li>\n<li>Where the ads are placed,<\/li>\n<li>Create an account,<\/li>\n<li>Set up an account;<\/li>\n<li>Campaigns and bid strategies: Customize campaigns,<\/li>\n<li>Budget,<\/li>\n<li>Bidding strategies,<\/li>\n<li>Target CPA,<\/li>\n<li>ROAS,<\/li>\n<li>Maximize clicks,<\/li>\n<li>Conversions,<\/li>\n<li>Conversion tracking,<\/li>\n<li>Manual CPC,<\/li>\n<li>Specific customizations for display campaign,<\/li>\n<li>Shopping campaign,<\/li>\n<li>Video campaigns and apps,<\/li>\n<li>Other settings;<\/li>\n<li>Extensions: Sitelink, Callout, Call, Structured Snippet, App, Lead Form, Promotion, Price, Location;<\/li>\n<li>Create ads: Ad groups,<\/li>\n<li>Create ad, key, types of keywords,<\/li>\n<li>Prohibited content,<\/li>\n<li>Google tools;<\/li>\n<li>Additional features: Google auction,<\/li>\n<li>Change campaign,<\/li>\n<li>Remarketing,<\/li>\n<li>Analysis of the results,<\/li>\n<li>Google Analytics.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Marketing en ligne avec Google ADS \u2013 Fra<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Programme compos\u00e9 de 55 heures \u2013 note 100\/100<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Pr\u00e9sentation de la plate-forme\u00a0: comment fonctionne Google\u00a0Ads,<\/li>\n<li>O\u00f9 les annonces sont plac\u00e9es,<\/li>\n<li>Cr\u00e9er un compte,<\/li>\n<li>Cr\u00e9er un compte ;<\/li>\n<li>Campagnes et strat\u00e9gies d\u2019ench\u00e8res\u00a0: personnalisation des campagnes,<\/li>\n<li>Budget,<\/li>\n<li>Strat\u00e9gies d\u2019ench\u00e8res,<\/li>\n<li>CPA cible,<\/li>\n<li>ROAS,<\/li>\n<li>Maximiser les clics,<\/li>\n<li>Transformations,<\/li>\n<li>Suivi des conversions,<\/li>\n<li>CPC manuel,<\/li>\n<li>Personnalisations sp\u00e9cifiques pour la campagne display,<\/li>\n<li>Campagne Shopping,<\/li>\n<li>Campagnes vid\u00e9o et applications,<\/li>\n<li>Autres r\u00e9glages;<\/li>\n<li>Extensions\u00a0: lien annexe, accroche, appel, extrait structur\u00e9, application, formulaire pour prospects, promotion, prix, emplacement\u00a0;<\/li>\n<li>Cr\u00e9er des annonces\u00a0: groupes d\u2019annonces,<\/li>\n<li>Cr\u00e9er annonce, cl\u00e9, types de mots cl\u00e9s,<\/li>\n<li>Contenu interdit,<\/li>\n<li>Outils Google\u00a0;<\/li>\n<li>Fonctionnalit\u00e9s suppl\u00e9mentaires\u00a0: ench\u00e8res Google,<\/li>\n<li>Campagne de changement,<\/li>\n<li>Remarketing,<\/li>\n<li>Analyse des r\u00e9sultats,<\/li>\n<li>Google Analytics.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Online Marketing con Google ADS \u2013 Ita \u00a0 Programma composto da 55 ore \u2013 voto 100\/100 \u00a0 Introduzione alla piattaforma: Come funziona Google Ads, Dove vengono posizionati gli annunci, Creare un account, Configurare un account; Le campagne e le strategie d\u2019offerta: Personalizzare le campagne, Budget, Strategie di offerta, Target CPA, ROAS, Massimizza clic,<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=746\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-746","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":2,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/746\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/746\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}