{"id":773,"date":"2021-07-05T11:52:20","date_gmt":"2021-07-05T11:52:20","guid":{"rendered":"https:\/\/effedore.com\/?page_id=773"},"modified":"2021-07-05T12:05:42","modified_gmt":"2021-07-05T12:05:42","slug":"digital-marketing-ad","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=773","title":{"rendered":"digital marketing ad"},"content":{"rendered":"<figure id=\"attachment_771\" aria-describedby=\"caption-attachment-771\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/attestato-digital-marketing-ad.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-771 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/attestato-digital-marketing-ad.little-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/attestato-digital-marketing-ad.little-300x214.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/attestato-digital-marketing-ad.little.jpg 643w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-771\" class=\"wp-caption-text\">click above to enlarge<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p><strong>DIGITAL MARKETING \u2013 ITA<\/strong><\/p>\n<p>Programma di studio costituito da 110 ore \u2013 voto 93\/100<\/p>\n<ul>\n<li>Definire gli obiettivi del business,<\/li>\n<li>Google Trends,<\/li>\n<li>Definire il pubblico,<\/li>\n<li>Introduzione all\u2019analisi di mercato,<\/li>\n<li>Utilizzo di TypeForm, Google Form e Similarweb;<\/li>\n<li>Creare un Sito Web con WordPress: Acquisto di un dominio e di uno spazio web,<\/li>\n<li>Installazione di WordPress,<\/li>\n<li>Funzionamento di WordPress,<\/li>\n<li>Creazione dei contenuti, Gestione widget, plugin, Woocommerce;<\/li>\n<li>Mailing List: Creazione di una newsletter con MailChimp,<\/li>\n<li>Gestione liste,<\/li>\n<li>Creazione campagne,<\/li>\n<li>Creazione di un modulo d\u2019iscrizione alla mailing list in WordPress,<\/li>\n<li>Gestione dell\u2019invio newsletter,<\/li>\n<li>Segmentare l\u2019audience;<\/li>\n<li>SEO: Introduzione alla SEO e parole chiave,<\/li>\n<li>Ottimizzazione On Page,<\/li>\n<li>Migliorare le performance,<\/li>\n<li>Indicizzazione,<\/li>\n<li>SEO Off page,<\/li>\n<li>Pratiche da evitare;<\/li>\n<li>Facebook Marketing: Creazione di una pagina,<\/li>\n<li>Account pubblicitario e creazione campagne,<\/li>\n<li>Tipologie di campagne,<\/li>\n<li>Retargeting e tipologie di pubblico,<\/li>\n<li>Business Manager,<\/li>\n<li>Messenger Marketing,<\/li>\n<li>Campagna Lookalike,<\/li>\n<li>Facebook Canvas e test A\/B;<\/li>\n<li>Google Ads: Introduzione alla piattaforma,<\/li>\n<li>Strategie di offerta,<\/li>\n<li>Campagne di ricerca e campagna display,<\/li>\n<li>Le estensioni, Annunci e i gruppi di annunci,<\/li>\n<li>Ulteriori funzionalit\u00e0;<\/li>\n<li>Google Analytics: Come funziona Google Analytics,<\/li>\n<li>Conoscere il proprio pubblico,<\/li>\n<li>Analisi dei Rapporti,<\/li>\n<li>Creare alert, annotazioni e rapporti personalizzati,<\/li>\n<li>Come segmentare il pubblico, Analizzare il rendimento dei prodotti.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>DIGITALES MARKETING \u2013 DEU<\/strong><\/p>\n<p>Studienprogramm bestehend aus 110 Stunden \u2013 Note 93\/100<\/p>\n<ul>\n<li>Gesch\u00e4ftsziele definieren,<\/li>\n<li>Google-Trends,<\/li>\n<li>Definieren Sie das Publikum,<\/li>\n<li>Einf\u00fchrung in die Marktanalyse,<\/li>\n<li>Verwendung von TypeForm, Google Form und Similarweb;<\/li>\n<li>Erstellen Sie eine Website mit WordPress: Kaufen Sie eine Domain und einen Webspace,<\/li>\n<li>WordPress-Installation,<\/li>\n<li>Wie WordPress funktioniert,<\/li>\n<li>Inhaltserstellung, Widget-Verwaltung, Plugins, Woocommerce;<\/li>\n<li>Mailingliste: Erstellen eines Newsletters mit MailChimp,<\/li>\n<li>Listenverwaltung,<\/li>\n<li>Kampagnenerstellung,<\/li>\n<li>Erstellen eines Registrierungsformulars f\u00fcr die Mailingliste in WordPress,<\/li>\n<li>Verwaltung des Versands von Newslettern,<\/li>\n<li>Segmentieren Sie das Publikum;<\/li>\n<li>SEO: Einf\u00fchrung in SEO und Keywords,<\/li>\n<li>On-Page-Optimierung,<\/li>\n<li>Leistung verbessern,<\/li>\n<li>Indizierung,<\/li>\n<li>Offpage-SEO,<\/li>\n<li>Praktiken, die es zu vermeiden gilt;<\/li>\n<li>Facebook-Marketing: Erstellen einer Seite,<\/li>\n<li>Erstellung von Werbekonten und Kampagnen,<\/li>\n<li>Arten von Kampagnen,<\/li>\n<li>Retargeting und Zielgruppentypen,<\/li>\n<li>Gesch\u00e4ftsf\u00fchrer,<\/li>\n<li>Messenger-Marketing,<\/li>\n<li>Lookalike-Kampagne,<\/li>\n<li>Facebook Canvas und A \/ B-Tests;<\/li>\n<li>Google Ads: Einf\u00fchrung in die Plattform,<\/li>\n<li>Gebotsstrategien,<\/li>\n<li>Suchkampagnen und Displaykampagnen,<\/li>\n<li>Erweiterungen, Anzeigen und Anzeigengruppen,<\/li>\n<li>Zusatzfunktionen;<\/li>\n<li>Google Analytics: So funktioniert Google Analytics,<\/li>\n<li>Kenne deine Zuh\u00f6rer,<\/li>\n<li>Analyse von Berichten,<\/li>\n<li>Erstellen Sie personalisierte Warnungen, Anmerkungen und Berichte,<\/li>\n<li>Wie man das Publikum segmentiert, die Leistung der Produkte analysiert.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>DIGITAL MARKETING \u2013 ENG<\/strong><\/p>\n<p>Study program consisting of 110 hours \u2013 grade 93\/100<\/p>\n<ul>\n<li>Define business objectives,<\/li>\n<li>Google Trends,<\/li>\n<li>Define the audience,<\/li>\n<li>Introduction to market analysis,<\/li>\n<li>Use of TypeForm, Google Form and Similarweb;<\/li>\n<li>Create a Website with WordPress: Purchase a domain and a web space,<\/li>\n<li>WordPress installation,<\/li>\n<li>How WordPress works,<\/li>\n<li>Content creation, Widget management, plugins, Woocommerce;<\/li>\n<li>Mailing List: Creating a newsletter with MailChimp,<\/li>\n<li>List management,<\/li>\n<li>Campaign creation,<\/li>\n<li>Creating a registration form for the mailing list in WordPress,<\/li>\n<li>Management of sending newsletters,<\/li>\n<li>Segment the audience;<\/li>\n<li>SEO: Introduction to SEO and keywords,<\/li>\n<li>On Page Optimization,<\/li>\n<li>Improve performance,<\/li>\n<li>Indexing,<\/li>\n<li>Off page SEO,<\/li>\n<li>Practices to avoid;<\/li>\n<li>Facebook Marketing: Creating a page,<\/li>\n<li>Advertising account and campaign creation,<\/li>\n<li>Types of campaigns,<\/li>\n<li>Retargeting and types of audience,<\/li>\n<li>Business Manager,<\/li>\n<li>Messenger Marketing,<\/li>\n<li>Lookalike campaign,<\/li>\n<li>Facebook Canvas and A \/ B testing;<\/li>\n<li>Google Ads: Introduction to the platform,<\/li>\n<li>Bidding strategies,<\/li>\n<li>Search campaigns and display campaigns,<\/li>\n<li>Extensions, Ads and ad groups,<\/li>\n<li>Additional features;<\/li>\n<li>Google Analytics: How Google Analytics works,<\/li>\n<li>Know your audience,<\/li>\n<li>Analysis of Reports,<\/li>\n<li>Create personalized alerts, annotations and reports,<\/li>\n<li>How to segment the audience, Analyze the performance of the products.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>MARKETING NUM\u00c9RIQUE \u2013 FRA<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Programme d\u2019\u00e9tudes compos\u00e9 de 110 heures \u2013 note 93\/100<\/p>\n<ul>\n<li>D\u00e9finir les objectifs commerciaux,<\/li>\n<li>Tendances Google,<\/li>\n<li>D\u00e9finir le public,<\/li>\n<li>Introduction \u00e0 l\u2019analyse de march\u00e9,<\/li>\n<li>Utilisation de TypeForm, Google Form et Similarweb\u00a0;<\/li>\n<li>Cr\u00e9er un site web avec WordPress : acheter un domaine et un espace web,<\/li>\n<li>Installation de WordPress,<\/li>\n<li>Comment fonctionne WordPress,<\/li>\n<li>Cr\u00e9ation de contenu, Gestion des widgets, plugins, Woocommerce ;<\/li>\n<li>Liste de diffusion\u00a0: cr\u00e9ation d\u2019une newsletter avec MailChimp,<\/li>\n<li>Gestion des listes,<\/li>\n<li>Cr\u00e9ation de campagne,<\/li>\n<li>Cr\u00e9ation d\u2019un formulaire d\u2019inscription \u00e0 la liste de diffusion dans WordPress,<\/li>\n<li>Gestion de l\u2019envoi des newsletters,<\/li>\n<li>Segmenter le public ;<\/li>\n<li>SEO : Introduction au r\u00e9f\u00e9rencement et aux mots-cl\u00e9s,<\/li>\n<li>Optimisation sur la page,<\/li>\n<li>Am\u00e9liorer les performances,<\/li>\n<li>Indexation,<\/li>\n<li>R\u00e9f\u00e9rencement hors page,<\/li>\n<li>Pratiques \u00e0 \u00e9viter ;<\/li>\n<li>Marketing Facebook : Cr\u00e9ation d\u2019une page,<\/li>\n<li>Cr\u00e9ation de compte publicitaire et de campagne,<\/li>\n<li>Types de campagnes,<\/li>\n<li>Retargeting et types d\u2019audience,<\/li>\n<li>Chef d\u2019entreprise,<\/li>\n<li>Marketing par messagerie,<\/li>\n<li>Campagne de sosies,<\/li>\n<li>Facebook Canvas et tests A\/B ;<\/li>\n<li>Google Ads\u00a0: Pr\u00e9sentation de la plateforme,<\/li>\n<li>Strat\u00e9gies d\u2019ench\u00e8res,<\/li>\n<li>Campagnes Search et campagnes display,<\/li>\n<li>Extensions, annonces et groupes d\u2019annonces,<\/li>\n<li>Caract\u00e9ristiques suppl\u00e9mentaires;<\/li>\n<li>Google Analytics\u00a0: comment fonctionne Google Analytics,<\/li>\n<li>Conna\u00eetre votre public,<\/li>\n<li>Analyse des rapports,<\/li>\n<li>Cr\u00e9er des alertes, des annotations et des rapports personnalis\u00e9s,<\/li>\n<li>Comment segmenter l\u2019audience, Analyser les performances des produits.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 DIGITAL MARKETING \u2013 ITA Programma di studio costituito da 110 ore \u2013 voto 93\/100 Definire gli obiettivi del business, Google Trends, Definire il pubblico, Introduzione all\u2019analisi di mercato, Utilizzo di TypeForm, Google Form e Similarweb; Creare un Sito Web con WordPress: Acquisto di un dominio e di uno spazio web, Installazione di WordPress, Funzionamento<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=773\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        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