{"id":792,"date":"2021-07-07T19:16:34","date_gmt":"2021-07-07T19:16:34","guid":{"rendered":"https:\/\/effedore.com\/?page_id=792"},"modified":"2023-03-15T02:25:03","modified_gmt":"2023-03-15T02:25:03","slug":"comunicazione-marketing-e-pubblicita","status":"publish","type":"page","link":"https:\/\/effedore.com\/?page_id=792","title":{"rendered":"comunicazione marketing e pubblicita&#8217;"},"content":{"rendered":"<figure id=\"attachment_790\" aria-describedby=\"caption-attachment-790\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-ita.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-790 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-ita.-little-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-ita.-little-300x211.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-ita.-little.jpg 645w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-790\" class=\"wp-caption-text\">italian version \u2013 click above to enlarge<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_788\" aria-describedby=\"caption-attachment-788\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-eng.pdf\"><img decoding=\"async\" class=\"wp-image-788 size-medium\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-eng-little-300x215.jpg\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-eng-little-300x215.jpg 300w, https:\/\/effedore.com\/wp-content\/uploads\/2021\/07\/diploma-comunicazione-marketing-pubblicita-eng-little.jpg 642w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-788\" class=\"wp-caption-text\">english version \u2013 click above to enlarge<\/figcaption><\/figure>\n<p><a href=\"https:\/\/accademiadomani.org\/studenti\/course\/view.php?id=115\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-thumbnail wp-image-1691 aligncenter\" src=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/00logo-ad-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/00logo-ad-150x150.png 150w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/00logo-ad-300x300.png 300w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/00logo-ad.png 1024w, https:\/\/effedore.com\/wp-content\/uploads\/2023\/03\/00logo-ad-768x768.png 768w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"color: #008000; font-size: 18pt;\"><strong>ITA<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><em><span style=\"color: #333333; font-size: 10pt;\">Programma di studio costituito da 105 ore \u2013 voto 84\/100<\/span><\/em><\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenuti del corso<\/span><\/strong><\/p>\n<ul>\n<li>Elementi fondamentali del marketing,<\/li>\n<li>Strategie e piani di marketing,<\/li>\n<li>Raccolta dei dati e ricerche di mercato,<\/li>\n<li>La definizione dei prezzi,<\/li>\n<li>La comunicazione del prodotto,<\/li>\n<li>Creazione del brand e brand identity,<\/li>\n<li>Gestione della delivery,<\/li>\n<li>Web marketing,<\/li>\n<li>La comunicazione aziendale,<\/li>\n<li>Ufficio Stampa e Pubbliche Relazioni,<\/li>\n<li>Le basi della psicologia pubblicitaria,<\/li>\n<li>Pubblicit\u00e0 per i diversi Media,<\/li>\n<li>Pubblicit\u00e0 alternativa,<\/li>\n<li>La strategia pubblicitaria e il processo creativo,<\/li>\n<li>Le agenzie pubblicitarie<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"color: #ff6600; font-size: 18pt;\"><strong>DEU<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><em><span style=\"font-size: 10pt;\">Studienprogramm bestehend aus 105 Stunden \u2013 Note 84\/100<\/span><\/em><\/p>\n<p><strong><span style=\"color: #3366ff;\">Kursinhalt<\/span><\/strong><\/p>\n<ul>\n<li>Grundlagen des Marketings,<\/li>\n<li>Marketingstrategien und -pl\u00e4ne,<\/li>\n<li>Datenerhebung und Marktforschung,<\/li>\n<li>Die Definition von Preisen,<\/li>\n<li>Produktkommunikation,<\/li>\n<li>Schaffung der Marke und Markenidentit\u00e4t,<\/li>\n<li>Liefermanagement,<\/li>\n<li>Web-Marketing,<\/li>\n<li>Unternehmenskommunikation,<\/li>\n<li>Pressestelle und \u00d6ffentlichkeitsarbeit,<\/li>\n<li>Grundlagen der Werbepsychologie,<\/li>\n<li>Werbung f\u00fcr verschiedene Medien,<\/li>\n<li>Alternative Werbung,<\/li>\n<li>Die Werbestrategie und der kreative Prozess,<\/li>\n<li>Werbeagenturen<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"color: #ff0000; font-size: 18pt;\"><strong>ENG<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><em><span style=\"color: #333333; font-size: 10pt;\">Study program consisting of 105 hours \u2013 grade 84\/100<\/span><\/em><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Course contents<\/span><\/strong><\/p>\n<ul>\n<li>Fundamentals of marketing,<\/li>\n<li>Marketing strategies and plans,<\/li>\n<li>Data collection and market research,<\/li>\n<li>The definition of prices,<\/li>\n<li>Product communication,<\/li>\n<li>Creation of the brand and brand identity,<\/li>\n<li>Delivery management,<\/li>\n<li>Web marketing,<\/li>\n<li>Corporate communication,<\/li>\n<li>Press Office and Public Relations,<\/li>\n<li>The basics of advertising psychology,<\/li>\n<li>Advertising for different media,<\/li>\n<li>Alternative advertising,<\/li>\n<li>The advertising strategy and the creative process,<\/li>\n<li>Advertising agencies<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"color: #0000ff; font-size: 18pt;\"><strong>FRA<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><em><span style=\"color: #333333; font-size: 10pt;\">Programme d\u2019\u00e9tudes compos\u00e9 de 105 heures \u2013 note 84\/100<\/span><\/em><\/p>\n<p>\u00a0<\/p>\n<p><strong><span style=\"color: #3366ff;\">Contenu du cours<\/span><\/strong><\/p>\n<ul>\n<li>Fondamentaux du marketing,<\/li>\n<li>Strat\u00e9gies et plans marketing,<\/li>\n<li>Collecte de donn\u00e9es et \u00e9tudes de march\u00e9,<\/li>\n<li>La d\u00e9finition des prix,<\/li>\n<li>Communication produit,<\/li>\n<li>Cr\u00e9ation de la marque et de l\u2019identit\u00e9 de marque,<\/li>\n<li>Gestion des livraisons,<\/li>\n<li>Publicit\u00e9 en ligne,<\/li>\n<li>Communication d\u2019entreprise,<\/li>\n<li>Service de presse et relations publiques,<\/li>\n<li>Les bases de la psychologie publicitaire,<\/li>\n<li>Publicit\u00e9 pour diff\u00e9rents m\u00e9dias,<\/li>\n<li>Publicit\u00e9 alternative,<\/li>\n<li>La strat\u00e9gie publicitaire et le processus cr\u00e9atif,<\/li>\n<li>Agences de publicit\u00e9<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 ITA \u00a0 Programma di studio costituito da 105 ore \u2013 voto 84\/100 Contenuti del corso Elementi fondamentali del marketing, Strategie e piani di marketing, Raccolta dei dati e ricerche di mercato, La definizione dei prezzi, La comunicazione del prodotto, Creazione del brand e brand identity, Gestione della delivery, Web marketing, La comunicazione aziendale,<\/p>\n<div class=\"more-link\">\n             <a href=\"https:\/\/effedore.com\/?page_id=792\" class=\"read-more\">Read More<i class=\"fa fa-caret-right\"><\/i><\/a>\n        <\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-792","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=792"}],"version-history":[{"count":6,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/792\/revisions"}],"predecessor-version":[{"id":1705,"href":"https:\/\/effedore.com\/index.php?rest_route=\/wp\/v2\/pages\/792\/revisions\/1705"}],"wp:attachment":[{"href":"https:\/\/effedore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}